Website Review – Shopping.yahoo.com

In the review series, today, I’ll work on Yahoo‘s shopping.yahoo.com. Shopping on Yahoo is a smaller functionality.  Yahoo, a San Jose based company has business in many fields. Comparing Yahoo’s total workforce,

What Online Shopping Tools Can Do For You?

In my last post, I discussed how a salesman sells you an item. After shopping, you may think that you have made a choice of your own free will, but the fact is, the choices given to you were already profiled. So you end up making a choice from given options. On internet it’s kind [...]

Marketing » Pricing » Pricing Discrimination » Discount » Selling

In this blog post, I will use the term “discrimination” in context of economics. This is not being used in the common street way of using the word “discrimination”. Be aware of that when you read this post. I was scheduled to talk about using technology for your advantage, or what shopping tools can do [...]

Third Degree Price Discrimination

In my last post, I talked about Products, attributes, and attribute preferences.  Today, I will talk about third degree price discrimination.  I have already discussed price discrimination in the past. Price discrimination has been divided in three major categories. For now, I will focus on third degree discrimination.  Third degree price discrimination is a special

Products, Attributes, and Attribute Preferences

This post is an extension of branding.  Attributes and attribute preferences are important factors for marketers and buyers. By definition, a product is a collection of attributes. Some of the attributes can

Branding

Yesterday, I talked about the price discrimination.  Today, I will talk about branding.  I am planning to cover attribute preferences in the next post. Branding is the

Price Discrimination

Yesterday, I talked about the business model most price matching engines use. Today, I’ll talk about price discrimination.  Price matching engines explore price discrimination for the buyer’s advantage. In a nutshell, price discrimination lets you

Online Price Matching Model

In my last post, I talked about common features of a price matching website.  Today, I will talk about a common business model of a price matching website. The generic business model is based up on internet traffic. The traffic is linked

Online Price Comparison Services or Tools

To promote competition in the market, the government lets merchants sell their products at variable prices.  Although the government does it to benefit consumers, merchants take advantage of this policy and they vary prices based upon time, geographic location, etc.  I’ll talk more about it in the price discrimination post. Consumers can see varying prices [...]

Where Do You Shop?

Do you shop online? Do you shop in stores? Where do you make up your mind? Is it when you think at free time? Or is it when you watch others? Do you match prices before shopping? Do you search for available deals?  Why are most products sold at different